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Schema : Overview , Benefits & Types Of Schema

This article gives the overview of the Schema to the merchants and also tells about the benefits of schema and types of schema

Sanjay Makasana
Written by Sanjay MakasanaLast update 3 months ago

Overview:

Schema markup is a semantic vocabulary of tags (or microdata) that you can add to your HTML to improve the way search engines read and represent your page in SERPs. The Webrex SEO Optimizer app for Shopify provides a suite of schema types designed to enhance visibility and improve SEO for e-commerce sites. Utilizing schema can lead to rich results, which have a higher click-through rate compared to standard search results.

Benefits of Schema Markup:

  • Enhanced SERP Visibility: Rich results can potentially increase clicks, impressions, and conversions by providing users with more informative snippets.

  • Trust and Credibility: Displaying ratings, reviews, and prices directly in search results can build user trust and perceive the products as reliable.

  • Improved Click-Through Rates (CTR): With rich snippets, an e-commerce site may experience up to a 30% increase in CTR.

Available Schemas in Webrex SEO Optimizer:

There are 13 E-commerce Schema available with Webrex SEO Optimizer :

1. Breadcrumb Schema.
2. Collection Schema.
3. Product Schema.
4. Product merchant Schema.
5. Local Business Schema
6. Video Schema
7. FAQ Schema.
8. Article Schema.
9. Blog Schema.
10. Search Schema.
11. organizational Schema.
12. How to use Schema.
13. Recipe Schema

Let's check on this schema one by one in detail .

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